Alexander Osterwalder: The Audience and the Business Model

Alexander Osterwalder is one of those people who decides something should be done a certain way (based on plenty of thought, experimentation, and research of course!) and then makes it so, regardless of the way things are normally done.

His PHd work in business models led to the creation of an
online community called Business Model Alchemist, where people discuss different models for doing business and how they can be changed to suit ever-developing needs. Alex is
also the author of Business Model Generation, in which he discusses many similar themes.

Alex's contribution to Engagement from Scratch! is about trying new things and being innovative in your audience building. The basic premise is that almost anything can work as long as the
need that you're responding to is real. He gives you everything you need to analyse your business model in terms of your audience and community building, including a valuable worksheet. This article is a must-read, and you can find out more about Alex's ideas at AlexOsterwalder.com.

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