Anita Campbell: Engaged Community, from Scratch

Anita Campbell is the Founder, CEO and Editor in Chief of BizSugar, Small Business Trends and the Small Business Trends newsletter. She is also the host of Small Business Trends Radio. A sought-after speaker, Anita is a lawyer by training, but also knowledgeable in banking, information technology, human resources, marketing and eCommerce.

Small Business Trends has won many awards and accolades from the business community, both locally and internationally,
but Anita hasn't stopped there. She was written for publications across the world and continues to travel giving lectures and creating newsletters and other content for very lucky clients.

Anita knows that online communities revolve around shared interest, so for Engagement from Scratch! she has outlined in great detail how to identify who your audience really is and what interests you could share with them. She also goes into what to do once you've found that audience - where to find them, and what it will take to get their attention. Above all, she discusses the importance of remembering that it's not all about you!

Read the entire chapter: download your copy for free, or buy the paperback version today!