Derek Halpern: Design+Format+Topic

Derek Halpern is the conversion genius behind Social Triggers which brings together marketing and psychology in an endlessly fascinating fusion. Derek is an experienced blogger and marketer who has created websites that garnered huge
amounts of attention in very short time spans. Specifically,
Derek uses a blend of data driven marketing (conversion rates, academic research, and personal case studies) and content marketing to get traffic, attract customers, and sell products online.

Derek has been mentioned or quoted on Problogger, Copyblogger, Marketing Profs, and on Entrepreneur Magazine; clearly, he know what he's talking about.

In Engagement from Scratch!, Derek talks about the necessary confluence of Design, Format and Topic that make the best and most effective online communities. He talks about the importance of positioning, which includes content design and format and promotion, and then the all important conversion of traffic into customers.

At the end of the day, Derek points out that it's not rocket science, but it does take skill, research and hard work to make it big. Read his contribution for the details!

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