Gini Dietrich: Stroke People's Egos

Spin Sucks is a blog committed to clearing the name of marketers across the board. We're not just spin doctors! The brain child of Gini Dietrich, the founder and CEO of Arment Dietrich,, Spin Sucks is one of the most influential marketing, content and social media blogs there is (and an AdAge top
150 marketing blog).

Gini is also a sought-after speaker on a variety of topics such
as public relations, sales, digital communication, creating content and converting leads, and has been seen in venues across the country spreading the word. You'll be able to find more of her writing in the Franchise Times, Crain's Chicago Business, and All Business.

For Engagement from Scratch!, Gini wrote about stroking people's egos. It may seem simplistic, but keeping this one idea in mind will facilitate all of your online activities. While your first instinct might be that it isn't your job to make other people feel better, nothing will likely serve you better in the long run. When you can make people feel great about themselves, they'll make a point of seeking you out. If you can get your readers to do that, then all you need to worry about is having a clear vision, setting goals and being consistent with your calls to action - all of which Gini explains in great depth.

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