Guy Kawasaki: 99 Happy People

No one who uses a computer can be totally in the dark about
the existence of Guy Kawasaki, Apple's long-time and most influential advocate-turned-internet-superstar. Since the early days of Macintosh, Guy has been enlightening the world about how companies can enchant their customers.

He has certainly done that with Alltop, which keeps you
informed about what's happening in all topics. Guy is also the author of ten books about marketing, branding and community building. You can find out more about his projects at GuyKawasaki.com.

In Engagement from Scratch!, Guy gives us a look at the three pillars of enchantment: Likability, Trustworthiness and Quality, and explains how to use them in the context of social media. If you can apply these principles to your audience-building, you'll go very far.

Read the entire chapter: download your copy for free, or buy the paperback version today!