Linda Bustos: Make Yourself Indispensible

As Director of e-Commerce Research at Elastic Path, Linda Bustos oversees and is a regular contributor to the Get Elastic e-Commerce Blog while providing consulting services to some of the largest ecommerce sites in the world.

Linda took over the fledgling blog in 2006 and has since turned
it into the best e-commerce blog around with over 13,000 subscribers, and an incredibly engaged audience. Linda is in the enviable position of being able to blog almost full-time, and she produces a huge amount of content every week.

She shares the principles she's learned from the growth of Get Elastic with us in Engagement from Scratch!, the dominant one being that you must make yourself absolutely, completely and entirely indispensible to your audience.

Growth is going to come down to a few things - having great content (and lots of it) from day one, having a purpose for everything that you create, and differentiating yourself on a basis that will matter to your readers.

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