Mitch Joel: Be Damn Interesting

Mitch Joel has been called the Rockstar of Digital Marketing,
but personally prefers the term "Media Hacker." He blogs at
Six Pixels of Separation, is the creative genius behind the the innovative marketing firm Twist Image, and is the author of an excellent book also called Six Pixels of Separation.

Mitch serves on several boards and committees, co-founded
a music company, and is frequently asked to be interviewed
by publications such as BusinessWeek, Fast Company, Marketing Magazine, Profit, Strategy, Money, The Globe &
Mail and many other media outlets. He also writes a twice-monthly business newspaper column called Six Pixels of Separation for the Montreal Gazette and the Vancouver Sun.

In his chapter of the book, Mitch talks about how your audience does not have to be your client base, but your client base must be a part of your audience, which basically means that of all the people to are able to connect with, only some are going to end up being clients - but you'll have no idea who until after the fact.

He also goes into the importance of being awesome - a whole indescribable and fundamentally necessary quality for internet entrepreneurs to have. That plus remembering that everything isn't all about you and that engagement takes two-way dialogue makes for an incredibly interesting essay.

Read the entire chapter: download your copy for free, or buy the paperback version today!